E-commerce

Case Study — CHATBOT angajat.md

An intelligent assistant that helps employees find internal information, documents, and procedures instantly.

01. Overview

Angajat.md is a platform created for employees in public institutions and private companies, providing access to official information about legislation, procedures, rights, obligations, internal workflows, and documents.

To make the platform easier and faster to use, we created the angajat.md Chatbot — a conversational assistant that responds instantly to user questions.

02. The Problem

Employees typically spend 5–20 minutes searching for a procedure or legal reference.
The angajat.md platform contains hundreds of pages and PDFs, making navigation difficult and time-consuming.

Key challenges identified:

  • Users don’t know exactly where to search.

  • Legal and administrative language is difficult to understand.

  • Information is scattered across multiple documents.

  • Support teams cannot handle all repetitive questions.

03. The Opportunity

A smart chatbot can:

  • provide instant, accurate responses;

  • explain legal content in simple language;

  • direct users to specific documents or forms;

  • reduce support workload by up to 60%;

  • increase platform engagement and retention.

04. The Solution

We designed the angajat.md Chatbot, an integrated conversational assistant available both on the web platform and in the mobile version.

The solution includes:

  • A simple, intuitive chat interface.

  • Semantic search that understands natural language (e.g., “Do I get additional vacation days?”).

  • Structured answers with links to official sources.

  • Quick suggestions: “Most common questions.”

  • Clarification mode: the chatbot asks follow-up questions if needed.

  • Document Finder mode: users can upload a document and receive explanations.

05. UX Research

1. User Interviews

12 employees from HR, legal, accounting, and administrative departments were interviewed.

Key insights:

  • 80% find it difficult to locate information quickly.

  • 65% are unsure whether the information they find is up to date.

  • 92% would use a chatbot if it saved them time.

2. Content Analysis

Over 200 pages and documents were reviewed to understand the structure and complexity of the content and how it could be simplified.

06. User Flow

Main flow — Finding information

User → Opens chatbot → Types a question → Chatbot provides answer + source → User opens the document → Done

Procedural assistance flow

User asks about a procedure → Chatbot provides steps → Chatbot offers required forms → User downloads

Clarification flow

Chatbot asks for context (“Are you referring to the Labour Code or internal regulations?”) → User selects → Chatbot gives precise answer

07. Results

Following a 45-day pilot launch:

📊 Impact:

  • 63% reduction in time spent searching for information

  • 41% increase in platform usage

  • 93% user satisfaction rate

  • 70% decrease in repetitive HR questions

User feedback:

“It helps me understand procedures in simple words.”
“I find everything I need much faster.”
“I don’t depend on someone else to explain things anymore.”

08. Conclusion

The angajat.md Chatbot transforms how employees access and understand internal information. By automating repetitive questions and simplifying complex content, it significantly reduces wasted time and improves organizational efficiency.

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